| Soya Says

Threads: The creator-consumer dilemma

the problem with threads 1024x576 - Threads: The creator-consumer dilemma

Have you heard about the 90-9-1 rule of social media. Might sound like some secret code but its all about understanding who’s who in the realm of social media.

Picture this: you’re hanging out on your favorite social media platform, scrolling through posts, memes, and videos. Guess what? The majority, a whopping 90%, are the silent observers, the wallflowers of the digital dance floor. These folks are the ‘lurkers.’ They’re in stealth mode, just soaking up all the content without much of a peep.

Now, let’s talk about the 9%. These guys are the ‘kinda active’ crew. They engage with the stuff they see, maybe hit that like button, or even share a funny cat video. They’re the in-betweeners, not quite lurkers, but not full-blown creators either.

But hold up, we’ve got the 1% shining stars! These are the life of the social media party. They’re the ones who are out there, putting together the cool posts, hilarious memes, and thought-provoking videos that keep us all glued to our screens. They’re the content-creating dynamos, keeping the social media wheels turning.

Now, here’s the juicy part: while the 90% are like the silent movie audience, keeping the platform’s money train chugging along by watching ads, it’s the 1% that’s the real MVP. Why, you ask? Because they’re the ones who bring in that 90% audience to watch those ads in the first place. It’s a bit like a chain reaction, with the 1% kickstarting the whole content extravaganza.

Threads, the cool new app in town, faced a little hiccup. See, nurturing those 1% creators takes time – they need to build their own fan base, become influencers, and basically work their magic. But Threads was on a bit of a time crunch. After its grand launch, it didn’t have enough runway to give those 1% folks the TLC they needed. Result? People hopped on, didn’t find anything worth their scrolling thumb, and just bounced. Building up that 1% crew is a slow-burning process. They evolve into these social media maestros, with their own tribe of loyal followers. Without this magical transformation, Threads is fast losing the initial steam.

When was the last time you logged on to Threads?

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