Diet Coke is now ₹50 for an all new 330ml can and if you’ve been a loyalist since the ₹35 days, you know the exact pricing strategy that Coke uses:
1. Increase size by 30ml + bump the price
2. Let consumers adapt
3. Shrink it back to 300ml at the new higher price
In macroeconomics, this is called shrinkflation but with extra steps. Pretty neat.